The commercial real estate market is fiercely competitive. That's why brokers are always looking for the right real estate advertising strategies to move their properties. This sometimes requires a little extra time and effort to elevate your business in a highly competitive environment.
If you need real estate advertising advice, we can help!
Here are some strategies for effective commercial property marketing.
Standard Property Marketing Flyer
It may sound simple, but this marketing strategy is highly effective. Design a flyer or brochure that highlights the amazing characteristics of the property. The flyer can be used in a number of ways, including:
- Online property listings
- Distributing to inquiring tenants
- Shared with tenant brokers
Professional marketing flyers may include:
- High-quality renderings or photos of the property
- List of the property's highlights and features
- Location map
- Contact information
- Available detailed floor or site plans
- Map of surrounding amenities or other helpful information
Property Listing Page
One of the main ways to advertise your property is through online property listings on the leasing firm's website. You want to feature all the important details about the property and include images, contact information, maps, and any pertinent links. Online marketing is key, but don't forget the value of curb appeal and traditional marketing as well.
Leasing Sign at Your Commercial Property
Be sure there is a visible sign placed in front of your property. You want to capture the attention of anyone walking or driving by who may be interested. The leasing firm typically uses a standard sign template unless a third party is involved in the design process. The leasing agency normally pays for signage, but there may be additional costs for the landlord depending on the leasing agreement.
Leverage Technology for a Competitive Advantage
Visual reality is standard in today's real estate industry. Virtual tours and staging enhance the shopping experience for potential buyers and renters. If you want your property to be seen by a large number of people, consider online advertising through Realtor, Zillow, or Redfin. Drone videography providers can shoot photos and videos of the property to enhance the house tour experience.
Don't miss the opportunity to meet your next buyer or tenant on social media. Facebook, Twitter, Instagram, and other online social media platforms are excellent ways to connect with others and get a conversation started about your property listing. Bring visitors straight to your website with the right keywords and SEO. The higher you rank in search results, the more visitors you will see on your site.
Tips for Effective Commercial Property Marketing
Today's commercial real estate market is highly competitive. To get your property noticed you need a variety of commercial property marketing strategies in place to reach your target audience. At PMI Austin, we know how important it is to have a qualified property management team on your side. Owner Dan Kennedy and his expert team have a combined 10 years of experience in residential and commercial property management. We would love to assist you with all your property management and real estate transactional needs.
Contact PMI Austin today for a free rental analysis.
